Category Archives for Marketing Strategies & Tips

Does Your Company Have Compelling Mission, Vision and Values Statements?

Marketing can be a complicated topic, but at its core, there are a few fundamental truths which bear repeating. One is that people buy from companies they know, trust, and like. If consumers share values

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7 Local Marketing Strategies For Small Businesses

New startup businesses typically operate on a limited budget. Yet, one of their most critical needs is to promote the company to the local community. With area support and word-of-mouth referrals, a business

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How a Custom Marketing Strategy Can Help Your Business Grow

Marketing of products and services is turning out to be one of the most important aspects of a business. With the increase in consumerism, different companies have emerged and are offering their products

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Why Every Serious Business Needs a Solid Marketing Company

One of the most important aspects of any business is a good, effective marketing plan. When you want to build sales, increase brand awareness, and have well-run business functions, a marketing company

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7 Steps to Success: Digital Marketing for Your Small Business

CLICK TO WATCH 2-min VIDEO. Our 7 step approach for developing the digital marketing activities within a marketing plan is…

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Market Scoping: Uncover Your Profit Opportunities and Threats

CLICK TO WATCH 2-min VIDEO: To uncover your hidden profit opportunities or threats, undertake a market scoping exercise where the following steps are followed and developed in specific detail…

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Step 1 For Every Business

CLICK TO WATCH 2-min VIDEO. A successful business starts with a strong foundation that informs all business and marketing decisions. When setting the foundation, the following points are developed in

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How Much Should I Spend On Marketing?

CLICK TO WATCH 2-min VIDEO. Marketing budgets are often set using a simple percentage calculation based on expected annual net-revenue and the percentage a business chooses will be determined by

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8 Simple Steps to Optimize Your Pricing

CLICK TO WATCH 2-min VIDEO. Are you familiar with all the pricing approaches available to maximize your profit? Pricing can be a complex issue but

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5 Simple Steps to Winning Marketing Content

CLICK TO WATCH 2-min VIDEO. When developing winning marketing content we recommend taking the following 5 steps…

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