Blog - Custom Marketing's Co-founders Share Marketing Insights

How Much Should I Spend On Marketing?

CLICK TO WATCH 2-min VIDEO. Marketing budgets are often set using a simple percentage calculation based on expected annual net-revenue and the percentage a business chooses will be determined by

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8 Simple Steps to Optimize Your Pricing

CLICK TO WATCH 2-min VIDEO. Are you familiar with all the pricing approaches available to maximize your profit? Pricing can be a complex issue but

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5 Simple Steps to Winning Marketing Content

CLICK TO WATCH 2-min VIDEO. When developing winning marketing content we recommend taking the following 5 steps…

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Standing Out As A Small Business

CLICK TO WATCH 2-min VIDEO. Standing out as a small business in a crowded field first requires a clear understanding of how customers view you and your competition across a variety of measures.  Enter

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Find And Convert More Leads

CLICK TO WATCH 2-min VIDEO. To develop a robust customer contact plan we recommend the following steps…

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5 Ways to Avoid Competitive Surprises

CLICK TO WATCH 2-min VIDEO. When doing your competitive review or if you have a top marketing agency do it for you, make sure to…

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Why Your Small Business Needs A Marketing Plan Now

CLICK TO WATCH 2-min VIDEO. Why Your Small Business Needs A Marketing Plan Now Marketing Plans are indispensable and used by the best companies to keep a laser focus on stated objectives so that business

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Marketing Research as a Long-Term Investment

CLICK TO WATCH 90-sec VIDEO. You don’t have to speak to a small business marketing consultant to know that Marketing Research is a cornerstone of all Fortune 500 company marketing departments. And

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Do I Really Need A Marketing Plan? Growth Concepts For Businesses

​You are a smart businessperson so you will ultimately be deciding this for yourself.  Our objective here is to ask questions that have a point of view on the subject; a point of view that is based

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Must Ask Questions Before Hiring A Marketing Consultant

​Make certain you get the right answers to these 5 questions BEFORE handing over your hard earned money to a marketing consultant to work on your small or medium sized business.Here’s your checklist:1.

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