Richard Dewhirst, Author at Custom Marketing

All posts by Richard Dewhirst

Does Your Company Have Compelling Mission, Vision and Values Statements?

Marketing can be a complicated topic, but at its core, there are a few fundamental truths which bear repeating. One is that people buy from companies they know, trust, and like. If consumers share values

Continue reading

7 Steps to Success: Digital Marketing for Your Small Business

CLICK TO WATCH 2-min VIDEO. Our 7 step approach for developing the digital marketing activities within a marketing plan is…

Continue reading

How Much Should I Spend On Marketing?

CLICK TO WATCH 2-min VIDEO. Marketing budgets are often set using a simple percentage calculation based on expected annual net-revenue and the percentage a business chooses will be determined by

Continue reading

8 Simple Steps to Optimize Your Pricing

CLICK TO WATCH 2-min VIDEO. Are you familiar with all the pricing approaches available to maximize your profit? Pricing can be a complex issue but

Continue reading

5 Simple Steps to Winning Marketing Content

CLICK TO WATCH 2-min VIDEO. When developing winning marketing content we recommend taking the following 5 steps…

Continue reading

Find And Convert More Leads

CLICK TO WATCH 2-min VIDEO. To develop a robust customer contact plan we recommend the following steps…

Continue reading

Top Benefits Of Marketing Consultants For Small and Medium Businesses

​Let’s face it, as small and medium sized business owners we can all use another smart, experienced set of hands on our business. But exactly how can experienced on-demand marketing consultants benefit

Continue reading