David Hutchin, Author at Custom Marketing

All posts by David Hutchin

Angling for Better International Marketing Results? 6 Perspectives That Matter

  This post offers insights to marketers managing international subsidiaries and that work in an international or global marketing role at a company’s Home Office. The post also offers perspectives

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7 Local Marketing Strategies For Small Businesses

New startup businesses typically operate on a limited budget. Yet, one of their most critical needs is to promote the company to the local community. With area support and word-of-mouth referrals, a business

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How a Custom Marketing Strategy Can Help Your Business Grow

Marketing of products and services is turning out to be one of the most important aspects of a business. With the increase in consumerism, different companies have emerged and are offering their products

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Why Every Serious Business Needs a Solid Marketing Company

One of the most important aspects of any business is a good, effective marketing plan. When you want to build sales, increase brand awareness, and have well-run business functions, a marketing company

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Market Scoping: Uncover Your Profit Opportunities and Threats

CLICK TO WATCH 2-min VIDEO: To uncover your hidden profit opportunities or threats, undertake a market scoping exercise where the following steps are followed and developed in specific detail…

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Step 1 For Every Business

CLICK TO WATCH 2-min VIDEO. A successful business starts with a strong foundation that informs all business and marketing decisions. When setting the foundation, the following points are developed in

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Standing Out As A Small Business

CLICK TO WATCH 2-min VIDEO. Standing out as a small business in a crowded field first requires a clear understanding of how customers view you and your competition across a variety of measures.  Enter

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5 Ways to Avoid Competitive Surprises

CLICK TO WATCH 2-min VIDEO. When doing your competitive review or if you have a top marketing agency do it for you, make sure to…

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Why Your Small Business Needs A Marketing Plan Now

CLICK TO WATCH 2-min VIDEO. Why Your Small Business Needs A Marketing Plan Now Marketing Plans are indispensable and used by the best companies to keep a laser focus on stated objectives so that business

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Marketing Research as a Long-Term Investment

CLICK TO WATCH 90-sec VIDEO. You don’t have to speak to a small business marketing consultant to know that Marketing Research is a cornerstone of all Fortune 500 company marketing departments. And

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