7 Steps to Success: Digital Marketing for Your Small Business

7 Steps to Success: Digital Marketing for Your Small Business


7 Steps To Success: Digital Marketing for Your Small Business

  1. Are you left scratching your head about how to best harness new technologies for your business?
  2. Are you tired of trying testing new digital methods that don’t yield the results you want?

You are definitely not alone and digital marketing agencies in Los Angeles are thriving with small clients, often recommending digital tools they understand, often without first understanding the client’s business objectives.  New tools available to us are constantly appearing, often making it difficult for small businesses to even make a choice!

Digital Marketing is the term for the marketing of products or services using digital technologies, platforms, and techniques like mobile phones, tablets, social media, blogs, and Adwords.  It’s a constantly evolving area of marketing often requiring specialist disciplines, such as Google Analytics, and SEO (search engine optimization).  It can be an extremely efficient way for small to medium businesses to compete and grow. Nevertheless, it should be treated as one element of the overall marketing mix.

Our 7 steps to success for developing the digital marketing activities within a marketing plan is:

  1. Review your business goals and objectives
  2. Perform a thorough audit on your website to ensure it’s optimized for search engines
  3. Determine if paid search and/or display ads are appropriate for your business
  4. Develop a social media plan (eg. platforms, content, media influencers)
  5. Develop a marketing funnel – in other words outreach tools (such as newsletters, blogs, infographics, eBooks, webinars) designed to engage and entice people to take a desired action (like provide a name and email address) at each step of their journey towards becoming a customer.
  6. Set goals and allocate the right budget to achieve them
  7. Execute. Analyze. Adjust.

Follow these 7 steps for success and you will save time and money, and position yourself for success.



About the Author Richard Dewhirst

Rich is a highly skilled marketer and passionate entrepreneur who loves to solve problems and grow things, whether it's brands for global companies like Mattel, Pizza Hut, and 20th Century Fox or high value customers for local startups. Rich hates exams but he somehow managed to get a BA in Business Studies, a Masters in Marketing and is Google certified for Analytics and Adwords. Did I mention he's a partner at Custom Marketing and pro-photographer?

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